Logo
Logo
Search
Subscribe
Sign In
Home
Archive
Tags
About
Upgrade

Welcome to A Common Thread

Hi! I’m Jess Kirby, an ex-fashion and beauty influencer who left it all behind to start an anti-consumption newsletter about buying less stuff, and pursuing a more meaningful and intentional life.

I walked away from influencing, paid partnerships and affiliate links because I was tired of selling people things they didn’t need, and that I knew wouldn’t bring them the joy and fulfillment they were seeking. This newsletter never takes money from brands and I don’t use affiliate links. Your paid subscriptions help cover the cost of this work.

What is A Common Thread about?

This newsletter is about breaking free from the endless cycle of consumerism, and reclaiming our time and attention to build lives with intention, meaning and purpose. -Jess Kirby



What Paid Subscribers Say


Your writing (on such a wide range of topics) is always relevant and thoughtful and thought-provoking!

Emily

Paid Subscriber

I have been reading your blog for years now, and your voice is so valuable. I couldn't possibly fathom not supporting you and reading your work! Keep fighting the good fight. You're a voice of reason and logic, and you have inspired me to think more consciously about my consumption habits. Plus, I feel less alone reading your takes on motherhood. Can't wait to read more!

Anne

Paid Subscriber

I followed you back in the day, and absolutely LOVE what you're doing now. I need to hear from someone else that, by giving away our attention, we are unwittingly giving away our rights. Thank you.

ES

Paid Subscriber

I love that you moved from influencer to anti-consumption advocate. Such an important message to share with the world! And I'm inspired by your no-buy approach and your efforts to break up with tech!

Kaitlin

Paid Subscriber

I appreciate how you are honestly writing about some of the biggest issues I am also currently dealing with - consumerism, motherhood, negative effects of social media, threats to reproductive rights, and others. Thank you!

Jordan

Paid Subscriber




Explore Popular Reads


The Book Thread

Introducing: The Book Thread

Jan 31, 2026

•

11 min read

Introducing: The Book Thread

A monthly discussion of books!

Jess Kirby
Jess Kirby

Offline, On Purpose

Offline, On Purpose #1: Digital Decluttering

Jan 6, 2026

•

6 min read

Offline, On Purpose #1: Digital Decluttering

A simple action plan to declutter your digital life

Jess Kirby
Jess Kirby

Influencing Unfiltered

How to Stop Buying Things You Don't Need

Sep 5, 2025

•

10 min read

How to Stop Buying Things You Don't Need

and find a little more joy in the process

Jess Kirby
Jess Kirby

Influencing Unfiltered

Read This Before You Shop Amazon Prime Day

Jul 8, 2025

•

8 min read

Read This Before You Shop Amazon Prime Day

The only one benefitting from Prime Day is Amazon (and affiliate marketers)

Jess Kirby
Jess Kirby

Influencing Unfiltered

"I Love Stuff"

May 28, 2025

•

3 min read

"I Love Stuff"

It makes total sense.

Jess Kirby
Jess Kirby

Popular Reads

The Joy Of Wearing The Same Thing

Feb 12, 2025

•

6 min read

The Joy Of Wearing The Same Thing

this is not about capsule wardrobes

Jess Kirby
Jess Kirby

Popular Reads

It's Time To Break Up With Billionaires

Jan 22, 2025

•

12 min read

It's Time To Break Up With Billionaires

and the hold their tech has on all of us

Jess Kirby
Jess Kirby

Popular Reads

What I Learned Doing A Buy Nothing Year

Jan 7, 2025

•

10 min read

What I Learned Doing A Buy Nothing Year

What goes around comes around...

Jess Kirby
Jess Kirby